As I have read through the Bigger Game series, I have come to realize that there is an underlying assumption that the reader is engaged in an online service and/or information product business. There’s no mention of physical product or manufacturing. I understand those are different problems, and that’s not where Dave focuses his efforts. I just want to make it clear that Dave is taking his own advice and focusing on a specific target market.
Given that assumption, in 7 Simple Income Streams That You Can Actually Create, Dave lays out an excellent progression for converting your expertise, services, and knowledge into income. If you are already doing business as an online knowledge worker, you are quite likely using one or more of these techniques to generate your income. The income streams that Dave discusses are:
- Tighten your niche – get your stand-out skills out front where potential customers have a reason to choose you.
- Build small products from consulting – This works especially well if you find yourself solving similar problems over and over again for different customers. Charlie Gilkey’s Email Triage product is a great example.
- Use a membership site to fund content development – This works well after you have a following and reputation. It rewards your true fans and enables you to work ahead, not behind
- Targeted co-consulting, intra-disciplinary co-op team building, cross-disciplinary team building, and positioning yourself as a resource for other team builders – all variations on a theme. After you have established your niche around your expertise and knowledge, tie it into other people’s niches, either across levels of skill or across related skills needed to pull together larger projects.
Dave has pulled together a set of approaches that can strengthen your offering to bring new business and increased income to your online service/knowledge business. If you are engaged in this type of business, I strongly encourage you to read 7 Simple Income Streams That You Can Actually Create.